In the online travel industry, the consumer is completely in charge. With so many choices, the consumer shops wherever, however, and whenever they want. The consumer expects to find the property content they need to make a purchase decision quickly and easily. If they don’t, they will immediately go elsewhere.
To meet the new demands of distributed commerce, online travel agencies (OTAs) are asking property managers to deliver quality content faster and more often than ever before. However, they don’t provide the resources to do so. Property management companies are overwhelmed by these requests, and don’t have the people, processes, or technology in place to meet the requirements. The result is fewer bookings for both OTAs and property managers.